One Page Product Brief Template

# One Page Product Brief Template

The following template is inspired by a incredible one page product brief template that has been widely shared across the entire internet. We have tried our hardest but have yet to figure out who created it in the first place.

One thing that we are confident about is that this template is incredibly useful to any product team. Instead of pushing your team to craft a massive product brief, the guidance in this template makes it easy for them to stay under one page.

If you want to check out the original template, with some of the author notes, start here: [One Page Initiative Doc](https://docs.google.com/document/d/1B3GEUwgEIIQVgRp85l4DKLZOTzgGZmBIAjR06p4wuwY/edit#heading=h.it7sscx2q8eg)

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## Abstract

**Tip**: Outline what you are trying to do, who the product initiative is for, what success looks like for your team, who will be working on the initiative, and more.

This section should **only be a single paragraph**, so cut out all the fluff while making your initiative crystal clear.

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## Objective

**Tip**: Explain how your product initiative directly is connected to the product strategy or company goals. Use this section to double-check that you should even be proposing this new initiative to the rest of your team.

The creator of this template recommends **not trying to force a direct connection **between the initiative and the product strategy if there isn’t one in the first place.

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## Resources

**Tip**: Clearly list who is going to actually going to work on the initiative, their roles on the team, and who the decision makers are on each team.

You can use a [product team diagram](https://whimsical.com/templates/product-team-pod-structure-template) like the one below to visualize your resourcing plan:

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## Success/Survival

**Tip**: Briefly predict what success and failure might look like for this product initiative using key metrics or past baselines.

The creator of this template recommends using this template “_Describe exactly when to pull the plug \[think about the resources you are using\], keep going\[what are some near term signs of success\], or double down \[success metrics\].” _

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## Time Horizon

**Tip**: Estimate how long it will take to see results and when leaders should check in on the progress of the product initiative.

Try using a [Gantt chart](https://whimsical.com/templates/gantt-chart-project-timeline) like the example below to clearly explain your timeline:

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## Important Links

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