Our principles
These are the principles we follow to work differently and achieve consistently high levels of focus, alignment, productivity, and calm while maintaining sane work hours and a high quality of life outside of work.
It’s Monday morning, and you’re already behind. You’re sitting in a half-empty office, drowning in notifications from countless apps—each demanding immediate attention. Your boss messages you with a question about your next meeting. The answer is in the unread meeting agenda. The meeting starts late, the conversation wanders, and the meeting ends abruptly with a flurry of unclear action items.
By Friday, instead of making decisions, solving problems, or creating value, your week was consumed by calendar Tetris, notification Whac-a-mole, and shuffling bits of information between all your apps. Tangible progress on the actual work feels nonexistent, and all that’s left is exhaustion from performative busywork and knowing you’ll have to do it again next week.
And we’ve accepted this as the norm—but it doesn’t have to be.
When we founded Whimsical, we didn’t just set out to build a world-class product—we set out to create a way of working we believe in. A company where people can thrive without burning out. A culture that doesn’t just imagine the future of work but lives it every day. A place where real work—the kind that builds, solves, and creates—gets the uninterrupted time it requires.
This is The Whimsical Way: our proven blueprint for what work can be, whether your team is remote or in-office.
These are the principles we follow to work differently and achieve consistently high levels of focus, alignment, productivity, and calm while maintaining sane work hours and a high quality of life outside of work.
Adopting a new way of working can feel overwhelming, so here are a few practical steps you can start using today to experience the benefits of The Whimsical Way.
Quick start guideWe didn’t come up with all these ideas ourselves. We have borrowed many of them from others. We’re inspired and guided along the way by a collection of companies and individuals and their ways of doing things: