Business model, value proposition and product strategy canvases, personas and journey maps.
Business Model Canvas
All nine Osterwalder blocks with their guiding questions and example lists.
Company Values
Four values, each with a why, a what, and a what-this-doesn't-mean, plus tradeoffs.
Competitor Analysis
A price-versus-quality grid with competitors plotted as cards, revealing clusters and market gaps.
Customer Communication Touchpoint Map
Lifecycle triggers, the timed message sequences they fire, and a legend of the tools behind each.
Customer Journey Map
Five stages from Awareness to Loyalty, with lanes for actions, touchpoints, emotions, and fixes.
Customer Lifecycle
Six lifecycle stages across two swimlanes: what the customer does and what the company does.
Customer Persona
Two persona cards: a filled example and a blank one ready for your customer.
Key Account Plan
Five tables of questions: objectives, decision makers, risks, then 90-day and 365-day actions.
Lean Canvas
Ash Maurya's nine-block lean canvas with card-based sections.
Problem Statement Map
A seven-column problem map: users, problems, solutions, metrics, stakeholders, risks, and limitations.
Product Requirements Document
Owner header, problem, solution outline with no-gos, milestones with exit criteria.
Product Strategy
Objectives, vision, overall strategy, then a strategy per market and a multi-year plan.
