Cookie Policy

Updated April 30, 2021

This Cookie Policy explains how Whimsical, Inc. ("Whimsical", "we", "us", and "ours"), use cookies and similar technologies to recognize you when you visit our website ( (the "Site") or login to access the Whimsical service (the "Service"). It explains what these technologies are and why we use them, as well as the choices for how to control them.

Cookies and similar technologies and the processing of personal data

We may process personal data about you when we use cookies or similar technologies, for example, your IP address, username, unique identifier, or an email address. Where we do so we will only process your personal data in compliance with our Privacy Notice. You can read about how and why we collect your personal data, who we may share your personal data with and how you can exercise your rights under applicable data protection law here.

A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive.

Cookies set by Whimsical on the Site or the Service are called “first party cookies”. Cookies on the Site or the Service set by parties other than Whimsical are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the Site or Service (e.g., messaging, analytics, and payment facilitation).

Why do we use cookies?

We use first party and/or third party cookies on our Site and Service for various purposes such as:

  • to facilitate the operation and functionality of our Site and Service;
  • to improve your experience while using our Site and Service and make navigating around them quicker and easier;
  • to allow us to make a bespoke user experience for you and for us to understand what is useful or of interest to you;
  • to analyze how our Site and Service are used and how best we can customize them; and
  • to facilitate safe and secure payment processing.

What type of cookies does Whimsical use and what are they for?

We use only essential cookies to make our Site and Service work. These cookies are strictly necessary to enable core functionality such as security, network management, your cookie preferences, and accessibility. Without them you wouldn’t be able to use basic services. You may disable these by changing your browser settings, but this will affect how the Site and Service function.

Here is a list of the cookies we use on our Site and Service and why:

Name Purpose Expiration Who provides the Cookie? First / Third Party Cookie?
AWSALB AWS Load Balancing Cookie: Used by AWS to help direct traffic to our backend services 7 days Amazon Web Services Third Party but essential
whi[*] Cookies starting with “whi” are required for authentication purposes 14 days Whimsical First Party
__stripe_mid Payment fraud prevention 1 year Stripe Third Party but essential
__stripe_sid Payment fraud prevention 30 minutes Stripe Third Party but essential

Third-Party Cookies
Some cookies that have been set on our Site or are Service are not set on a first party basis by Whimsical. These third party service providers may set their own cookies on your web browser. Third party service providers control the Intercom, Stripe and AWS cookies described above. We do not control the use of these third party cookies as cookies can only be accessed by the third party that originally set them.

What We Do With IP Addresses

When you visit the Site or use our Service, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our Site or users of our Service come from and to detect possible fraud.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

How to Reach Us

If you have a question about this Cookie Policy, or you would like to contact us about any of your rights mentioned herein, please contact us at You may reach us by mail at Whimsical, Inc., 1630 Welton Street, 7th Floor, Denver, Colorado 80202, USA.